Client Case Study
Passport Fitness — 90-day content & growth partnership
The Objective
Build Passport's online presence, create stronger community awareness, and establish a measurable path from social media content to appointments and new memberships.
The goal is not simply to get views. The goal is to turn attention into opportunities for Passport's team to convert.
Existing organic results
263→504
Instagram followers
+241
New followers
~92%
Follower growth
3,638
Reported avg. views per video
Multiple videos reaching 5,000–10,000+ views.
Content strategy
- — Athlete spotlights and transformation stories.
- — Coach interviews and educational content.
- — Training demonstrations.
- — Gym culture.
- — Promotional content.
- — Community-focused campaigns.
The proposed 90-day partnership
What's included
Content Partnership
$1,000 per 4 weeks
- — Six short-form videos per week.
- — Creative direction and content planning.
- — Athlete spotlights and transformation stories.
- — Coach interviews and educational content.
- — Training demonstrations and gym culture.
- — Promotional and community-focused content.
- — Captions, hooks, and calls to action.
- — Monthly performance report.
Lead Funnel Setup
$397 one-time
- — Campaign-specific ManyChat automation.
- — Keyword-based DM experience.
- — Direct interested prospects toward booking.
- — Coordinate lead tracking.
- — Distinguish organic leads from paid advertising and referrals.
Optional Funnel Management
$250 per 4 weeks
- — Monitor automated lead journey.
- — Review campaign performance.
- — Improve messaging and calls to action.
- — Report on conversations and appointment activity.
90-day execution
Month 1 — Build
Establish content direction and campaign messaging. Set up the lead funnel and tracking. Begin consistent content production. Launch the first conversion-focused campaign.
Month 2 — Grow
Continue six videos per week. Develop athlete transformation stories. Promote programs, memberships, and events. Test different hooks, offers, and calls to action.
Month 3 — Measure & Improve
Review content performance. Measure leads and appointments. Review attendance and memberships attributed to the campaign. Identify what is working and plan the next phase.
What we measure
- — Views and reach.
- — Engagement and profile activity.
- — Keyword comments and direct messages.
- — Qualified leads.
- — Appointments booked.
- — Appointments attended.
- — New memberships attributed to the campaign, when Passport provides the data.
Investment
| Content partnership | $1,000 / 4 weeks |
| Funnel setup | $397 one-time |
| Optional funnel management | $250 / 4 weeks |
90-day content partnership: $3,000
With funnel setup: $3,397
With funnel setup and three cycles of funnel management: $4,147
The 90-day trial is based on three four-week service cycles. Paid advertising, ad spend, and additional production expenses are not included. Passport's team remains responsible for contacting and closing prospective members. WehyeProductions is responsible for the agreed content, campaign execution, and reporting.
Additional opportunity
November 21 Grand Opening
A separate promotional campaign. Event-specific production can be quoted separately based on the final scope.
- — Promotional videos.
- — Team and athlete features.
- — Bring-a-friend messaging.
- — Event reminders.
- — Calls to action encouraging attendance.
- — Post-event recap content.